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truthiness (paid)

  • Dave Wilton

Dave Wilton

14 Mar 2025 • 3 min read
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Still image of Stephen Colbert sitting behind a desk with a Chyron that reads, “The Wørd: Truthiness”

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Photo of 13 penguins on an iceberg
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penguin (paid)

29 Jul 2026 3 min read
Photo of a male wolf, tagged and fitted with a radio collar

mog / mogging

29 July 2026 Mog and mogging have a variety of meanings, but here I’m focusing on one that is etymologically unrelated to any of the others. To mog someone is to exert dominance over them, especially by being more physically and sexually attractive. To cuckold a man is to
29 Jul 2026 3 min read
1889 newspaper ad for “Dr. Simm’s Arsenic Complexion Wafers,” a “proven harmless” skin-lightening treatment

looksmaxxing / -maxxing

27 July 2026 Looksmaxxing is the practice of using aggressive, and sometimes dangerous, methods to improve one’s physical appearance. Methods range from improved grooming habits to extreme cosmetic surgery procedures. The term grew out of the incel community, which tends to believe that appearance is the only, or at
27 Jul 2026 3 min read
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